The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
KEY TAKEAWAYS
- Digital marketing involves marketing to consumers through any number of digital channels.
- This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
- This form of marketing is different from internet marketing, which is exclusively done on websites.
- Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
- One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
Types of Digital Marketing Channels
Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.
What Is SEO in Digital Marketing?
Search engine optimization or SEO is the way that companies are able to increase their traffic through search engines with the goal of pushing their websites and names at the top of any search results page. This can be through search results done organically or editorially. When companies are able to successfully apply SEO in their digital marketing strategies, their names and websites become increasingly visible to more consumers.